NOVEL SMART LINKS

Smart Links: Your Email's Secret Handshake with Audiences

iphone showing holiday sale links

Who said data collection had to be dull? With Smart Links, watch as your emails transform into interactive adventures, guiding your audience with personalized paths and enriching your insights. It's like magic, but with data.

three iphones showing different webpage based on user click. iphone 1. alls shows 25% off. iphone 2. all purses 25% off. iphone 3 all eye wear 35% off

Craft links that do the heavy lifting: direct, personalize, and learn from every click. Smart Links turn the mundane into the extraordinary, making each interaction a step towards deeper understanding and engagement.

mailchimp icon
mailchimp all contacts - showing novel smart link data and additional data

Every time someone clicks a Smart Link in your emails, we not only capture their choice but also scoop up key details like their country, state, city, and time zone, plugging it straight into your Mailchimp. It’s smart, seamless, and super savvy for tailoring future sends.

icon for better segmentation with arrow to better personalization icon with arrow to better engagement icon with arrow to better data collection icon with arrow back to better segmentation icon

Step into the virtuous cycle of Smart Links: where better engagement, insightful data, and spot-on personalization keep the email party going. It’s not just smart; it’s a smarter way to email."

Smart Links

NOT ALL LINKS ARE BUILT THE SAME

SMART LINKS
Smart Links does more than take your customers to a destination URL, it also associates data to each link. Like “Cat” or “Dog.”

BASIC LINKS
Ah, the classic 'click here' adventure. Pick a word or picture, slap on a URL, and bam, it's a link. Groundbreaking technology, right? Just like inventing the wheel... again.

Click Attribution

ASSOCIATING CLICKS TO CUSTOMERS

CLICK TRACKING & AUDIENCE ATTRIBUTION
Novel Campaigns also tracks clicks for each Email Campaign, we also attribute these clicks as Merge Tags, Groups, or Tags to your Contacts for further segmentation and automation.

CLICK TRACKING
Sure, Mailchimp tells you who's clicking where in your emails, but then what? No adding those juicy details to your audience profiles for smarter segmentation. It's like getting a treasure map without the 'X' to mark the spot.

See It In Action

Experience a Smart Link: Click and Get Custom Results Tailored to Your Choice

All the Features You Need To Increase Your Email Engagement

GO BEYOND MERGE TAGS TO PERSONALIZE YOUR NEXT
MAILCHIMP EMAIL CAMPAIGN