NOVEL CAMPAIGNS • SMART SURVEYS

Customer Engagement That Clicks

image of an iphone showing an embedded novel survey. question: what's the best way to start the day? option 1. Cup of Coffee option 2. Warm Shower option 3. Snooze Button
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Get ready to flip the script on email campaigns. With Novel Campaigns, your emails become the main event, featuring interactive surveys that talk back, engage, and genuinely connect. It's the ultimate way to peek into your audience's minds—fun guaranteed.

three iphones showing different survey results. iphone 1. 844 out of 3,442 also start the day with a cup of coffee iphone 2. 50% agree with you Frank! iphone 3. Out of 4,286 Votes 25% agree with you Frank!

Unlock personalized survey results that resonate with your audience. Choose how you share insights—through dynamic numbers, sleek percentages, or engaging graphs. Tailor each response to spark real connections and dive deep into what your customers truly think.

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mailchimp all contacts - showing survey answer and additional data

Transform data gathering from yawn to yay! Our smart surveys bring the fun, collecting insights with a dash of flair. Think less spreadsheet, more speed dating with your audience's preferences.

icon for better segmentation with arrow to better personalization icon with arrow to better engagement icon with arrow to better data collection icon with arrow back to better segmentation icon

Embark on a never-ending cycle of engagement joy. With Novel Campaigns, better engagement leads to insights that dazzle, segmentation that surprises, and personalization that truly pops. It’s email marketing that’s not just effective—it’s unforgettable.

Survey Your Way

EMBED SURVEYS STRAIGHT INTO YOUR EMAIL BLASTS

novel survey - image based embeddable survey

VISUAL SURVEYS THAT POP
Customize your surveys with your brand's flair—logo, colors, fonts, and images all included. Set up clickable spots for instant responses.

mailchimp - text based survey

TEXT BASED SURVEY
Mailchimp's version? It's all text, all the time. You're stuck with just text links for answers. Talk about old school, right?

Survey Outcomes

WHAT HAPPENS AFTER YOUR CUSTOMERS TAKE YOUR SURVEY?

novel survey - embeddable dynamic results based on customer answer

LIVE RESULTS
Showcase live Survey Results on your site, tailored to each respondent's answers.

mailchimp - generic text survey reply

GENERIC TEXT
With Mailchimp, expect a one-size-fits-all 'Thanks for voting!' landing page. That’s it. Just a bland thank-you and a link back to your site. Exciting, huh?

Tracking Responses

LINKING ANSWERS TO CONTACTS

novel survey - associating customer survey answer to the customer

SEAMLESS MAILCHIMP SYNC
Answers funnel straight into your Mailchimp Audience, enriching segmentation and automation capabilities.

mailchimp - anonymous aggregated survey results

FACELESS FEEDBACK
Mailchimp's surveys dish out anonymous results with zero association. Who liked apples or oranges? Good luck figuring that out—everyone's a mystery!

Extra Insights

DEEPER CUSTOMER INTEL

novel survey - collecting and writing additional customer data to Mailchimp account

MAILCHIMP SYNC
We gather extra details on your audience—Country, State, City, Timezone, Device, and more, seamlessly integrating it into your Mailchimp Audience.

mailchimp - no additional customer data

NO ADDITIONAL DATA
Sure, Mailchimp might sit on a treasure trove of customer insights, but they're keeping it under lock and key. So much for fine-tuning your segmentation strategy!